We’re off to take another look and see where inspiration takes us for our next trip away, but we’ll be back very soon with another great In the Spotlight article to celebrate our first ten years of Rawww. But it also goes beyond the value element by inspiring customers and giving them an incentive to book with tempting information and right-now prices and dates to get away. We’re really proud of our work on the EasyJet Inspire Me Tool as a way of showing customers great value, it’s perfect.
The EasyJet Inspire Me Tool rolled out a series of TV adverts to support the launch and now, it is available in over 14 languages which means even more people can access and use it. Mapping out where everything should sit so it was straightforward and convenient for the target audience.īrand cohesion was another crucial consideration as we had to ensure everything we designed was consistent with the EasyJet brand guidelines. We also defined the look and feel of the EasyJet Inspire Me Tool the user interface design. We worked closely with True Clarity during the product development stage to make sure everything worked as seamlessly as possible, so that the tool would flow, function and work with ease. What did we do?īehind the design scenes, we helped map the customer journey of the tool from start to finish. Working as a handy, easy to use map, the EasyJet Inspire Me Tool uses a scrolling bar to show varying budgets, which, if clicked on, feature pop-ups with snippets of useful information on different countries, cities or even themes, along with ticket prices and flights shown in real time depending on customer preferences. Our brief was to help shape the customer journey, making it easy to use and to ensure it looked inspiring. They needed a tool to make booking flights even a little more inspiring… something which breaks down all the routes and countries they offer more effectively. What was the brief?Īs a pan-European airline operating more than 600 routes and with over 200 Airbus aircraft in more than 30 countries (quite an achievement for a company that is just 20 years old), EasyJet sell themselves as ‘easy’ through their brand presence. You’ll be booking a holiday and jetting off in no time. The results are based on hobbies, interest and social media habits.Need some holiday inspiration? Look no further than the EasyJet Inspire Me Tool, an innovative and easy to use content creation idea… and the focus of our latest In the Spotlight article.Īs it’s summer (the sun is slowly making an appearance, let’s hope it stays that way), we’re in a holiday mood, especially as we’re celebrating ten years of RaSounds interesting, doesn’t it? Take a look at the EasyJet Inspire Me Tool for yourself and discover just how easy it is to use. The company created a 15-question survey to help determine the customer's perfect holiday. Last year American Express set up a travel program targeting young professionals in their 20s and 30s. The service, which opened to the public in March, gathers information from partners such as Expedia and Lonely Planet, Michelin and Frommer's guides. Other online travel inspiration services include the website TravelDNA, a service that matches people with their ideal vacation itineraries. Each result includes a link to easyJet's booking process.ĮasyJet's network includes more than 600 routes between 129 airports in 29 European countries the carrier's site is UK's most visited airline site and the third most searched for airline globally. The online feature is displayed on a map of Europe and uses symbols such as hearts and sun for users to interact with. Users can also select between family holidays, winter sports, city breaks, culture, romantic getaway, beach or nightlife. According to Peter Duffy, the company's director of marketing, "40 percent of customers coming to know that they want to travel but are unsure exactly where to."Īmong the options, users can select the length of the trip (weekend break, one-week return or two-week return). The feature, which debuted earlier this month, was created to help the almost half of easyJet customers who come to the company's website without knowing what destination they are looking for. Low-cost carrier easyJet is offering a new online feature, ‘Inspire Me', which gives customers ideas on where to go depending on their budget and type of trip they are looking for. EASYJET ‘INSPIRE ME’ The Dots EASYJET ‘INSPIRE ME’ A winner of many awards, including three DMAs, we cleverly used customer data throughout this campaign to prove that by offering customers personalised content, we could increase not only open and click through rates but conversion to booking their next flight as well. Have you ever felt the desire to travel but don't know where to go? UK-based carrier easyJet has launched an online feature designed to help customers figure out what they are looking for.
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